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robinblokeI am going to register a complaint. Not that it will likely be noticed or cared about, like my sanctions campaign against Mars. But I feel the need to put into words my annoyance. I'm still ruminating about how it will exactly be constructed, but here are the fine details, so to speak.
You see the local über Tescos has decided, in their all knowing corporate wisdom, to cut down the number of product lines in their attached Petrol station.
My letter is going something like... this at the moment...
Sir,
Your recent changes to the Petrol station have caused me concern.
Gone are the snack bars, the apples, the toilet rolls, the aspirin and a variety of other useful household supplies that you could just grab and go. You need to go to the main store for them.
This is obviously a marketing based decision to a) Cut down on products away from the main store and b) To try and entice people away from the petrol station, where many other products wait to entice the shopper and coo soothingly in order to try and make that all important impulse purchase from your store.
This, it would seem, makes sound marketing sense. However your store, despite being 24 hours, is not open all days and indeed a lot of your trade is made from people passing through purely your petrol station. Thus in reducing your product lines for people - myself included - you have reduced your support for the buyer who requires essential items at quick to buy ease from the petrol station whilst travelling to work rather than having to brave the full shopping experience that is your main store.
For the interests of the quick shopper I ask that you reinstate the petrol station to it's former status as a 'mini store' representative of your larger one, thus allowing myself and others to be able to buy their daily apple there quickly and easily on their trip to work.
Sincerely,
R.Langridge
You see, gentle viewer, there are few things that get my hackles up quite like inconvience to the experience in life that is convience shopping.
Shopping is about shiny things, about having things there for you, about little surprises and suddenly discovering just what you never knew you needed right where you never would have expected it.
But it is, more importantly, about making sure that you - as a consumer - have the things you want, where you want and how you want. The mass marketing corporations of the world exist to serve you, not the other way around. Thus I myself as a fevered consumer and impulse buyer of the first order feel compelled to speak out at such injustice as me having to spend an additional 5 minutes during my daily walk to work in order to buy my daily apple.
Thus spake the masses unto the corporations and thus they were filed in the marketing sectors statistics under "Bloody weirdos".
You see the local über Tescos has decided, in their all knowing corporate wisdom, to cut down the number of product lines in their attached Petrol station.
My letter is going something like... this at the moment...
Sir,
Your recent changes to the Petrol station have caused me concern.
Gone are the snack bars, the apples, the toilet rolls, the aspirin and a variety of other useful household supplies that you could just grab and go. You need to go to the main store for them.
This is obviously a marketing based decision to a) Cut down on products away from the main store and b) To try and entice people away from the petrol station, where many other products wait to entice the shopper and coo soothingly in order to try and make that all important impulse purchase from your store.
This, it would seem, makes sound marketing sense. However your store, despite being 24 hours, is not open all days and indeed a lot of your trade is made from people passing through purely your petrol station. Thus in reducing your product lines for people - myself included - you have reduced your support for the buyer who requires essential items at quick to buy ease from the petrol station whilst travelling to work rather than having to brave the full shopping experience that is your main store.
For the interests of the quick shopper I ask that you reinstate the petrol station to it's former status as a 'mini store' representative of your larger one, thus allowing myself and others to be able to buy their daily apple there quickly and easily on their trip to work.
Sincerely,
R.Langridge
You see, gentle viewer, there are few things that get my hackles up quite like inconvience to the experience in life that is convience shopping.
Shopping is about shiny things, about having things there for you, about little surprises and suddenly discovering just what you never knew you needed right where you never would have expected it.
But it is, more importantly, about making sure that you - as a consumer - have the things you want, where you want and how you want. The mass marketing corporations of the world exist to serve you, not the other way around. Thus I myself as a fevered consumer and impulse buyer of the first order feel compelled to speak out at such injustice as me having to spend an additional 5 minutes during my daily walk to work in order to buy my daily apple.
Thus spake the masses unto the corporations and thus they were filed in the marketing sectors statistics under "Bloody weirdos".
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no subject
Date: 2004-09-21 04:21 pm (UTC)Yes, I'm a pedant
Date: 2004-09-21 05:45 pm (UTC)"...thus allowing others and myself..."
"Yours faithfully" (sincerely is only used when the addressee is named- for anonymous recipient, such as 'Dear Sir or Madam' or 'To whom it may concern' 'faithfully' is used)
erm, sorry ;)