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[personal profile] robinbloke
Yea, so was it at 13:55 on Friday 6th September I finally broke with my long standing policy and succumbed to evil, I gave in to temptation and lo, I was found wanting. My morals are in tatters and my self esteem is no more for I have casually thrown aside an issue I wholeheartedly feel very strongly about, one that I believe is important, just, true and righteous in these dark times and one that should be upheld.
I bought a snickers bar, ice cream to be exact.
These days it's all too often I fear that the days before snickers and starburst will be forgotten, when these fine pieces of confectionery stood out amongst the others as having, not only a yummy blend of taste and texture with all the goodness that glucose brings, but they had too a name unique to our little island rather than the other name held by the rest of the world, Marathon was a real choc bar, one that you could eat without wondering exactly what the name was meant to mean or indeed even sound like. So when the fateful day came I vowed, however ineffectually and however pointlessly that I would at least make a stand against this radical change of name for a sweet that I hold in high regard for taste. I sacrificed my own enjoyment, for I do find it to be one of the most yummiest of sweets, in order to make a stand, to make a single point of defiance at least against something that I feel should be opposed. Today I was weak and today my stand fell.
I still maintain my refusal to call it by that name, to me, and a few others until the world fades into obscurity, it will always be Marathon. A chocolate bar by any other name wouldn't taste as sweet.
So now tainted by corporate renaming policy I return to my defiance, glad at least that my resolve still stands against this most crucial of issues when, in the modern world, all too often things like this are simply forgotten.

Date: 2002-09-06 12:40 pm (UTC)
From: [identity profile] surje.livejournal.com
I too regret the passing of the local brandname, but perhaps because it was handled badly. Marathon was the thin end of the nasty wedge. Similarly Olay (used to be Ulay!) was almost foisted upon us as if we wouldn't notice. Then came Cif ("the new name for Jif!") when blatantly it wasn't a new name. However, I'm inclined to be quite favourable towards Immac, which has a new name, but it's being advertised as "soon to be renamed
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I too regret the passing of the local brandname, but perhaps because it was handled badly. Marathon was the thin end of the nasty wedge. Similarly Olay (used to be Ulay!) was almost foisted upon us as if we wouldn't notice. Then came Cif ("the new name for Jif!") when blatantly it wasn't a new name. However, I'm inclined to be quite favourable towards Immac, which has a new name, but it's being advertised as "soon to be renamed <i forget what it's going to be renamed, clearly the part of the brain that deals with such things can only cope with one variant name>).

However, my faith in human nature is preserved by Twix. We will not stand for it to be called Raider. It will not pass. It will not wash. But you have to feel sorry for them. Imagine how many millions of pounds they could save with a coordinated marketing campaign...

Date: 2002-09-07 08:05 pm (UTC)
From: [identity profile] sbk.livejournal.com
look you fucking fag-of-life, if you're going to write something interesting, don't make it about a fucking candybar. alot of us have had those and we don't find them incredibly interesting. at all.

Date: 2002-09-08 03:34 am (UTC)
From: [identity profile] robinbloke.livejournal.com
Leary sung a song about guys like you on No cure for cancer. Track 1.

Twix fan. All others suck.

Date: 2002-09-08 07:32 am (UTC)
From: [identity profile] chelseamonday.livejournal.com
What's a Marathon bar and who makes it? Never heard of it.

Re: Twix fan. All others suck.

Date: 2002-09-09 01:33 am (UTC)
From: [identity profile] robinbloke.livejournal.com

Marathon is the former name for this rebadged chocolate bar it's made by Mars.

Re: Twix fan. All others suck.

Date: 2002-09-09 03:48 pm (UTC)
From: [identity profile] chelseamonday.livejournal.com
I had no idea. When was it renamed Snickers? *thinks really hard... draws a blank* I don't remember the old name at all.

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